Started by Alibaba in 2009, 11.11, also known as Double 11 or Singles’ Day, has become a famous shopping festival that takes place on November 11. This report series will cover the various shopping festivals and developments in New Retail that take place between now and November 11.
Countdown to 11.11
When it comes to online shopping festivals in China, the first one that comes to mind is Alibaba’s now famous Double 11 Shopping Festival. The success of the first-ever 11.11 event has led to many more shopping festivals held throughout the year, notably, Women’s Day on March 8, the 618 Shopping Festival and the 88 Members Festival on August 8.
This is the third report in our Countdown to 11.11 series which covers the various shopping festivals as well as developments in New Retail that take place between now and November 11.
88 Members’ Day
This week, the shopping festival on the calendar is 88 Members’ Day by Alibaba on August 8. During the promotion period, the Japanese brand Sharp is offering TV buyers a free one-year subscription on Youku (an online video hub fully owned by Alibaba).
A “Seamless Starbucks Experience” in China
Starbucks is collaborating across key businesses within the Alibaba ecosystem, including on-demand delivery platform Ele.me, Supermarket chain Hema and e-commerce sites Taobao and Tmall, Alipay and Koubei, a restaurant review and local services platform. The partnership is poised to enable a seamless Starbucks experience, delivering greater levels of personalization to Starbucks’ customers in China.
Together with Alibaba, Starbucks plans to incorporate several New Retail features:
Burberry Launches its First WeChat Mini Program and Two Handbags Just for China
On August 3, Burberry launched its first WeChat mini program, which is a lightweight app embedded inside WeChat that does not have to be installed separately. The company plans to offer customers convenient and engaging shopping experiences. At the same time, Burberry released two Qixi handbags exclusive to China in honor of Qixi, which is China’s equivalent to Valentine’s Day, which falls on Friday, August 17 this year.
Within the WeChat mini program, Burberry has introduced several New Retail features: